MassiveImpact, is the world's largest performance mobile advertising platform, using its patent pending Real-Time Performance (RTP) platform, to guarantee a substantial increase in advertisers' ROI.
Unlike ad networks which optimize based on clicks, MassiveImpact's flagship product, TargetAdLive® uses actual ad conversion metrics to identify the right users at precisely the right time, wherever they are.
MassiveImpact provides app developers and mobile site publishers with an end-to end platform, supporting the full lifecycle from ad publishing, targeting to back-end performance tracking and analytics, resulting in inventory monetization, app discovery and user acquisition.
MassiveImpact proprietary optimization algorithms are created specifically for the performance mobile advertising arena.
MassiveImpact's real time performance (RTP) platform is a radical new approach that enables advertisers to acquire new customers with guaranteed ROI and achieve a much larger sales volume than using other solutions. The improvement is achieved by patent-pending customer discovery method, based on a user's actual conversion history. The combination of MassiveImpact's RTP approach and TargetAdLive®'s automatic management of ad inventory allows for a real-time, end-to-end ad serving cycle.
TargetAdLive® is MassiveImpact's core technology solution. An algorithm-based ad targeting technology, TargetAdLive® is employed by the MassiveImpact team to execute its performance-based mobile ad campaigns. While traditional mobile ad solutions focus on conventional mobile marketing- based profiling methods that typically ignore 98% of available data; TargetAdLive® utilizes all available data to rate each user's likelihood of purchasing a particular product.
TargetAdLive®, analyzes a sample of a carriers', publishers' or wireless service providers' customer data with data provided on the advertisers' ad. It chooses, in real time, the ad that is likely to see the best result and thus generate the most money. TargetAdLive® then pairs mobile ads with customers that are most likely to perform the desired action, based on the entire user data collected, fits the user profile and the ad content and serves the relevant ad.