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MassiveImpact Customer Discovery^® Solutions suite empowers mobile operators to automatically and optimally connect customers with service offerings.

Customer Discovery^® solutions provide technology and methodology enabling service providers to drive direct sales activity through greater value from leveraging customer data at critical touch points. With Customer Discovery operators are able to seamlessly offer segment and value tier specific propositions based on customer needs and usage, and effectively retail all of their services across the mobile channel.

Customer Discovery Services (CDS) automates the process of serving the right promotion in front of a customer to optimise revenue and profitability across all touch points.

	Regardless of handset type and prepaid / post paid status, CDS provides real-time automated targeting that outperforms legacy solutions.

	Multiple simultaneous customer touch points can be optimised - SMS/ MMS Broadcast, Message Insertion, WAP optimisation, IVR optimisation.

	As a managed service offering, network integration is light and inexpensive. Typical installations are operational in 4 weeks.

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Discovery Engine Marketing (DEM) securely opens your service provider environment to third party advertising in a high value cost-per-action offering..

	DEM is mobile advertising that is results based, from full predictive response targeting across the network touch points or outbound wholesale promotions.

	The sophisticated targeting model in DEM can provide responses from customers on the network at the advertiser’s optimal rate.

	DEM can deliver calls or sales leads directly into your call centre at predetermined call rates, or on-demand from the call centre.

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