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Interchan Escapes Traditional Mobile App Monetization Value-Chain and Doubles Its Traffic Income
Tel Aviv, Israel, July 09, 2013


MassiveImpact, a leader in performance mobile advertising, announced today that its Freemium Exchange model has more than doubled Interchan’s mobile app monetization, in just one month.

Interchan, a leading mobile application service provider operating in the Asia-Pacific market, contracted with MassiveImpact to monetize mobile traffic inventory for its Escapemobile brand, a collection of interactive gaming apps. In its first month, Freemium Exchange outperformed all three of the monetization services Interchan previously had used, including Google’s AdMob, doubling app traffic profits from its Escapemobile apps.

“MassiveImpact has shown us a clear advantage over AdMob so far,” said Cecilia Cheng, General Manager at Interchan Corporation. “We’ve seen a steep rise in eCPM rates with Freemium Exchange and our bottom line revenue increased by more than 110% in only one month – more than triple the 30-percent hike in profits specified in our contract.”

MassiveImpact’s Freemium Exchange model connects publishers to leading ad networks’ CPC and CPM offers, with a single point of integration, free of ad serving or exchange commission fees, in addition to its own CPA-based offers.

The Exchange utilizes MassiveImpact’s Real-Time Performance ad-serving technique, which precisely matches offers with individual end-users, based on their mobile behavioral patterns and purchase history.

“We’re proving that mobile publishers don’t have to pay a ‘middleman’ or multiple ad networks in order to properly monetize their entire mobile inventory. The only way to make this truly profitable is to use technology that maximizes the value of the massive amount of user data available out there,” said Guy Efrati, General Manager, in charge of Publisher Acquisition for MassiveImpact. “Intelligent targeting lets us make mobile app monetization a publisher-centric market, which is what it should be.”

MassiveImpact currently works with hundreds of top global gaming, m-commerce, financial and entertainment brands to create and deliver tailor-made mobile ad campaigns, addressing advertisers’ specific needs, in virtually any market around the world. By working directly with the leading global publishers, MassiveImpact achieves better optimization of performance-based campaigns, giving advertisers full visibility into traffic sources. This enables an optimum match between ad campaigns and the specific audiences they are targeting.

Mobile publishers interested in more information about MassiveImpact’s publisher monetization program can sign up at: http://www.massiveimpact.com/publishers/sign-up/

About MassiveImpact
With five operational sites across the globe and reaching more than 1 billion mobile Internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. The company’s unique ad-serving approach Real-Time Performance is proprietary technology that guarantees advertiser return on investment and maximizes traffic monetization for publishers. MassiveImpact is backed by leading strategic investors in the mobile space, including SoftBank, SingTel and Gemini. To learn more about MassiveImpact, visit http://www.massiveimpact.com.

About Interchan
Operating in the Asia-Pacific region since 2002, Interchan is a leading mobile application service provider marketing a range of mobile entertainment services consisting of high quality apps, engaging games. Escapemobile was launched in 2013 by Interchan targeting at smartphone users to help people escape boredom by turning their mobile devices into a source of fun, excitement, and interaction with others. Interchan has reached over 400 million users globally. For more information, visit www.interchan.com, www.escapemobile.com



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